A “major” undertaking

By Daniel DeMarte
Vice President for Academic Affairs

small colored bucketsTCC’s new website organizes our diverse program offerings into what Web Communications calls  “buckets.” The idea is that, rather than asking a student to comb through 150 programs, we first provide a higher level overview of what you can study at TCC and how the programs are related.

In higher ed speak, those “buckets” are known as “meta-majors.” And TCC is well on the way to adopting this concept. Continue reading

SEM Phase III: From students to graduates

Student lifecycle from pre-enrollment to graduate and donorBy Daniel DeMarte
Vice President for Academic Affairs

The first two phases of Strategic Enrollment Management have been about attracting applicants and having them enroll as TCC students.

Once we have them, we have to keep them. But we haven’t been terribly successful at this. Continue reading

Keeping track of our customers: students

Until the Prospect Tracking System came into wider use, keeping tabs on students and prospects may have involved notebooks, paper files or Excel spreadsheets. But as the need for shared information and collaboration has grown, so has the need for a more robust tracking system.

Now, that new system is in development: a customer relationship management (CRM) system. The need for CRM was identified during SEM Phase 1 process mapping. Continue reading

Guest post: New program materials are on the way!

Sample of new program materials

By Curt Wynn, marketing director

With a total of 146 academic programs (and counting), creating and maintaining informational materials for all of our academic programs has been a challenge. With the sheer breadth of our academic offerings, by the time materials were designed, proofed, approved and printed, many were already out of date.

The answer has eluded us for years. Until now.

Continue reading

“Waiving” good-bye to paper pre-requisite forms

Spring brings a new crop of daffodils and a new crop of students from other colleges who want to take a course this summer at TCC. A 2014 innovation, proposed at a meeting of Public Affairs and Communications and Student Affairs was an online form to help students demonstrate they had met a course pre-requisite without having to fill out a paper form and stand in line at a campus.

Which is not easy if, say, you’re at Virginia Tech or JMU.

The online form went live for the summer of 2014, and immediately became popular. Students fill out information about the course they want to take and are able to attach their unofficial transcripts. Jennifer Perkinson, an advisor in the Info Center, evaluates and approves the requests, in collaboration with the College Registrar and academic division offices. Continue reading