The Information Center, Web Communications and OIS worked together to develop an online prospect form that feeds information directly into the Prospect Tracking System. The form is deployed on many different pages, including a prominent button on the home page (tcc.edu), tcc.edu/openhouse, tcc.edu/dynamic and on our external campaign site, tccenroll.com.
The numbers tell the story: In October, November and December 2013, the names of 539 prospects were added to the system with contact information. The same months in 2014 recorded 2,151 prospects. Expert users at all campuses and centers have been trained.
Why is this important? The Prospect Tracking System tells us know who is at least interested in TCC so that we can continue to communicate with them. They receive a packet of information, a follow-up phone call and invitations to open houses. The for-profit colleges do this exceptionally well.
The challenge, of course, is turning prospects into enrolled students – which is the focus of Phase 2 of SEM.