By Lucy Hundley
James asked me to write about one of the most public and most often-overlooked elements of TCC’s strategic enrollment initiative – our vibrant social media channels.
Chances are if you’re on a social media site, so is TCC. We’re using a dozen social media accounts to solve student problems, answer parents’ questions and troubleshoot campus issues every day. (Many of these accounts can be seen at a glance on our social media dashboard tcc.edu/tccsocial.)
This diverse presence allows us to engage with a variety of students in unique ways. With FAQs on Facebook (facebook.com/tidewatercommunitycollege), direct student outreach on Twitter (twitter.com/tccva) and student-sourced photography on Instagram (Instagram.com/tccva), we’re not just sharing information online; we’re kick-starting a dialogue.
And students are talking!
Connecting with students – and prospective students – in real time has allowed us to respond to issues quickly and effectively. Whether we’re directing a frustrated student to financial aid resources, clarifying the application process, or helping students locate their classrooms, they know we are listening.
In fact, we have shared some examples of how our online presence has helped current and prospective students find answers and support in a Storify feed, which you can find below and at this link.
Our online presence strives to help, to encourage and, perhaps most importantly, to learn. Through our conversations with students online, we have already identified speed bumps in our enrollment and student success processes. It’s an exciting time – and it’s only going to get more exciting as we continue to grow our outreach and engagement through these social tools.