On to Phase 2! Kickoff is Oct. 2

Implementation of the first phase of Strategic Enrollment Management – “Pre-Enrollment” – is underway, with hundreds of improvements to recruitment and prospect management identified and also some immediate fixes.

In order to realize the college-wide benefits of the extensive process mapping and planning activities that began in the spring, TCC must commit to full implementation of these tasks.

And many on our staff are hard at work doing just that! Phase 1 implementation action items will continue on to completion using a project management approach and technology.

Enrollment artTake a deep breath, everyone, because Phase 2 – “Enrollment, from Applicant to Student” – launches on Oct. 2 with a kick-off meeting at our Center for Workforce Solutions. Phase 2 will include such college activities as academic advising, paying tuition and class registration.

With a reinforced and re-energized team, the Phase 2 kick-off meeting will include an overview and exercises in process mapping, as well as finalizing the project scope and an approach to the work.

We’re looking for energetic and knowledgeable task force members for this phase. If you or someone you know can contribute expertise, experience or just good ideas, complete and submit the online nomination form by Friday, Sept. 19.

Again, TCC and its students need your support and your elbow grease as we approach these questions:

  • Which offices and staffs should be involved?
  • How can we capture students’ voices?
  • What topics should be addressed?
  • What processes should be mapped as we look to streamline and standardize?

We want to hear your thoughts on these questions. Post comments below no later than Friday, Sept. 19, and remember to use the Your Voice form for task force nominations.

Daniel, Chuck & James (aka “The 3 Amigos”)

Talking Up TCC: How You Can Support Recruitment

This Guest Post is courtesy of Meshea Vann, Norfolk Campus Admissions Coordinator.

Have you talked up TCC at your church or to your neighbors? Taken part in a college fair or visited a high school? Told your friends why TCC is the right college choice?

If you answered “yes” to any of these questions, then you are a recruiter. And we want to hear from you! Continue reading

“And the SEMMY goes to…”

Winners of Tidewater Community College SEMMY awards for Strategic Enrollment Management Contributions.

Celebrating their team’s SEMMY award are, from left, David Ekker, Christine Damrose-Mahlman, Jennifer Harpham and Constance King

As the mapping of SEM Phase 1 comes to a close, on Monday the core SEM team paused to reflect on its accomplishments.

After a video welcome by President Baehre-Kolovani, Daniel DeMarte, Chuck Lepper and James Toscano, the project champions, awarded team members with “SEMMYs” in such categories as Most Steps Reduced, Best Process Mapping, Most Team Encouragement, Most Responsibility, Most Flexible Team, Busiest Team, and Most Ambitious Team.

Continue reading

Celebrating Milestones in SEM!

It’s an exciting time in our evolving strategic enrollment management process, and I wanted to share some highlights – milestones really.

We told you back in December that Goal 1.1 of the college’s 2013-2018 strategic plan is to develop a sound SEM process, a huge undertaking we approached with vigor.

We’re still early in a complete implementation of SEM but we’ve accomplished so much in this short time thanks to the teamwork of many of our colleagues. Some highlights we’re thrilled to share: Continue reading

Enrollment time in the age of SEM

It wasn’t an April Fool’s joke: TCC started priority registration for current students for summer and fall this past Saturday. Registration for current and new students kicks off on April 12. It’s a major change from previous years, when fall registration didn’t start until July.

Another big change is strategic enrollment management. Many TCC staff members have been through pre-enrollment process mapping exercises, and perhaps are more aware of potential speed bumps for students trying to apply to TCC and get registered for classes. Continue reading

Simplifying high school pre-enrollment by 99 steps

SEM process mappingOver the past several weeks, the TCC community has provided insight and feedback regarding our pre-enrollment process. It became clear that one of the first steps in SEM should be to develop a clearer understanding of our current processes and then strategically develop a vision for the future.

So last week, TCC provided process mapping training to 22 college employees, who represented a cross-section of the college and included members of the faculty, executive staff and functional experts.  This group of individuals will serve as the college’s “SEM Train-the-Trainer Process Mapping Team” and will be responsible for continuing to help engage the college community and guide the SEM process. Continue reading

A new group to help guide TCC.edu

In the month ending Jan. 9, the TCC.edu website had more than one and a half million pageviews, and two of the more visited pages were “admissions” and “financial aid.” It’s clear that the revamp of the website, which we will undertake this year, will focus heavily on how students use the website, how they WANT to use the website and how the website can best move them from prospects to applicants to students.

If you want to inform that discussion, apply to be on TCC’s new Web Advisory Council. The council will act as a sounding board in the development of the new website, as well as bring ideas and information to the table about the structure and content of TCC.edu.

The goal of the WAC (we hesitate to call it the “whack”) is to bring diverse viewpoints and experiences to those who are charged with managing our public web presence. The council will comprise faculty and administrators, as well as representatives from all corners of the college, and also a student. It will operate under the auspices of the Office of Institutional Advancement.

Read the description of the Web Advisory Council here, and apply to be a member here.

Students: we need your participation, too! Here’s your nomination form.

A college student walks into an admissions office…

No, it’s not the start of a joke, but it does describe the first phase of our SEM initiative: Pre-Enrollment.

We’re looking for energetic and knowledgeable task force members for this phase, which we will be working on during the spring semester. If you or someone you know can contribute expertise, experience or just good ideas, complete the online nomination form. We are also looking for a few good students for this phase because, after all, this is all about them.

The deadline is Tuesday, Jan. 7. Continue reading

How can we make TCC even better?

SEM1_blogTCC is already pretty good, right? We have remarkably strong regional brand recognition and a national reputation for innovation and excellence. Our faculty are well respected, and 11 of our programs are nationally accredited. More than 80 percent percent of our graduates tell us that TCC helped them achieve their personal and professional goals.

Now, imagine building on those strengths with a strategic enrollment management (SEM) process that engages every corner of the college in our most important goal: student success. (What is SEM?) It’s an exciting prospect, and we’re excited that President Kolovani tapped us to lead the development of the college’s SEM process. Continue reading