A “major” undertaking

By Daniel DeMarte
Vice President for Academic Affairs

small colored bucketsTCC’s new website organizes our diverse program offerings into what Web Communications calls  “buckets.” The idea is that, rather than asking a student to comb through 150 programs, we first provide a higher level overview of what you can study at TCC and how the programs are related.

In higher ed speak, those “buckets” are known as “meta-majors.” And TCC is well on the way to adopting this concept. Continue reading

SEM Phase III: From students to graduates

Student lifecycle from pre-enrollment to graduate and donorBy Daniel DeMarte
Vice President for Academic Affairs

The first two phases of Strategic Enrollment Management have been about attracting applicants and having them enroll as TCC students.

Once we have them, we have to keep them. But we haven’t been terribly successful at this. Continue reading

TCC expands Info Center capacity during peak enrollment

Jennifer Black, a staff member with the TAACCCT Grant, answered Info Center calls on July 28.

Jennifer Black, a staff member with the TAACCCT Grant, answered Info Center calls on July 28.

The question came up during planning for the current enrollment cycle: If we know that calls to the TCC Information Center increase every July and August and that some callers will have trouble getting through, why not increase the number of people who answer phones?

We made it happen, and now there are 36 trained volunteers who will supplement Information Center staff through Aug. 24. Employees from departments college-wide signed up. Continue reading

Keeping track of our customers: students

Until the Prospect Tracking System came into wider use, keeping tabs on students and prospects may have involved notebooks, paper files or Excel spreadsheets. But as the need for shared information and collaboration has grown, so has the need for a more robust tracking system.

Now, that new system is in development: a customer relationship management (CRM) system. The need for CRM was identified during SEM Phase 1 process mapping. Continue reading

Guest post: New program materials are on the way!

Sample of new program materials

By Curt Wynn, marketing director

With a total of 146 academic programs (and counting), creating and maintaining informational materials for all of our academic programs has been a challenge. With the sheer breadth of our academic offerings, by the time materials were designed, proofed, approved and printed, many were already out of date.

The answer has eluded us for years. Until now.

Continue reading